From £1.5 – £5 million

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Today we talk about the final stage of The MSP Journey called Arrive. Last time I explained the fragile and exciting phase called Thrive. Click here for that issue.

Arrive is a rare and special place. Not everyone gets here. It’s where your MSP enters a place where it truly works for you. It’s somewhere between £1.5-£5million in revenue terms.

This is where you have a team that leads the business day to day and you have the choice to sit above it where you have no involvement day to day, or you may be actively at the helm inspiring your operational leaders every day and loving it. The key to either is choice. You also have the profits, time, and freedom to do what you want, when you want with who you want. Your MSP is a true asset.

The majority of MSP owners I know don’t want to build a massive business and take over the world. They want a business that gives them exactly what I describe above – enough scale so the business works for them rather than them for it.

This is very achievable between £1million to £1.5million.

For those that want to accelerate from here towards £5million, the next stage requires something different. It needs, assuming the MSP 3 Pillars are strong, personal, strategic, and team leadership.

It’s what we focus on in the MSP Mastery Teams programme as we’ve identified that MSPs that stall in scaling beyond £1.5 million are weak in this area if not many of the foundational elements of the 3 Pillars. Success to date has usually come from the driving energy of the directors and/or one or two large clients.

As a result, the business, whilst profitable, reasonably large, and in the top 4% of MSPs in the UK, stalls in its next phase of growth. This is due to:

  1. The director(s) has to drive and be involved in every initiative. In fact, they probably still have their hands in a detailed way beyond what they want to but they also can’t or won’t let go.
  2. They have a non-existent or inexperienced senior team. They have good people but no true leaders who can, in their mind, confidently drive the business forward without them.
  3. Marketing and lead generation is still a dark art even though they’ve tried everything yet still cannot rely on a consistent flow of high-quality leads and new business.
  4. You also know you could be so much more profitable than you are.

Arrive is an amazing place to find your business. You have the choice of around £1.5million, through scale, depending on your ambitions and how it’s operating, to enjoy plenty of profit, time, and freedom.

However, if you’re ambitions are to accelerate growth towards £5million and you’re experiencing one or more of the four situations above then the road ahead is likely to be slower and more painful. In fact, it means that you haven’t Arrived yet and are still in stage three of the MSP Journey, the fragile Thrive.

I hope this final piece to the MSP Journey has given you food for thought and if you’d like to chat confidentially about what you’re currently experiencing drop me a message here on LinkedIn.

To your success in May

Stuart

Next time I’ll share with you the 3 Pillars of the MSP Scale With Confidence model and how they underpin a scalable and successful MSP.

PS. Whenever you’re ready, here are five ways I can help you scale your IT/MSP to £1million in revenue or, if you’re already there, to go faster to £5million:

  • Take the MSP Scale Quiz: in three minutes see how you score on the MSP Journey and what you need to focus on to scale to £1million or, if already there, to go faster to £5million. You can access it here.
  • Join the IT/MSP’s Scale With Confidence group on Facebook and connect with other MSP’s who are scaling too: Too many IT/MSP’s struggle to scale Beyond £1million and want more profit, time, and freedom from their business. This group is to help change this…giving you the confidence, community, and insight to get your business working for you rather than you for it. Join here.
  • Understand where you are on the MSP Journey: There are four distinct phases to scaling and exceeding £1million in revenue or, if already there, to going faster in the MSP Journey. Find out which one you’re in.
  • Work with me privately: If you want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how to get your business working for you rather than you for it. So, you can scale with confidence. Just book in here.
  • Hear what others say: Listen to real-life experiences of MSPs currently working with Stuart in MSPMastery and how quickly they see results.

 

Stuart Warwick

I’ve spent my career growing businesses and helping business owners, just like you, grow in confidence, skills and start making their businesses work for them. Do you need someone like me in your corner?

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STUART WARWICKContact Me
I connect MSP owners with their future and give them the clarity, confidence and structure to understand how to get there.
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STUART WARWICKAContact Me
I connect MSP owners with their future and give them the clarity, confidence and structure to understand how to get there.
LOCATIONWhere to find me?
https://www.stuart-warwick.com/wp-content/uploads/2020/04/Map-SW.png
NEWSLatest Posts
GET IN TOUCHSocial Media
Start today and scale your business with confidence.