Do you ever get those flash of inspiration moments when you see everything really clearly?
Or perhaps you get reminded of a fundamental belief you’ve always had but forgotten about it in the melee of life and business?
I had such a moment the other week when running a whole day Intensive day with my MSP Mastery clients. As they were working on the insights from the day to take back to their businesses, I realised that as well as all the things you need to focus on to grow an MSP there’s one fundamental everyone needs. It’s mandatory and non-negotiable if you want to scale.
Now you might be thinking that this has to be about sales and lead generation. And whilst everyone wants that, when they start to think about growth, it isn’t the one thing though it is a vital ingredient.
It’s also not about ensuring you build a trusted team that can lead the business for you in time -though again that’s a critical input.
And it’s not having great processes and documentation to ensure operationally you support your clients flawlessly, though again this is also vitally important.
It’s actually the simple and obvious matter of having a plan. This is where you’re rolling your eyes up into your head and thinking I’m wasting your time telling you something you already know. It’s obvious isn’t it? Classic business coaching 101 right? In fact, it’s basic business 101.
Why is it then that virtually every small MSP (which is everyone turning over less than £1million in revenue), doesn’t have one? Okay, you might say you do, but it’s likely to be in your head so it’s rarely shared with the team and most likely never sees the light of day in terms of being aligned to staff objectives.
However, it’s not the plan in and of itself that’s so fundamental – even though most MSP’s don’t have one. It’s that the plan isn’t kept alive, refreshed, reviewed or reflected upon. This means that staff have to guess what the plan is – but as that’s hard they just focus on the day to day activity and leave the thinking to you. In fact, unconsciously, you do the same which is why every small MSP I speak to moans about being too busy and having no time to focus.
It’s no one is really thinking about anything but the day to day no one has time to focus on reviewing the plan and refreshing the focus. The result is that eventually the business plateaus. It doesn’t mean the business is bad, just that it’s reached the level of its ability to scale based on the plan defined.
This is the real kicker though…this ‘plan’ reflects the ambition of you the business owner.
Ouch! This means your business is likely you stay on this plateau for some time because without refreshing and updating the plan you’ll have reached the limit of your ability to express the potential of your business. Therefore, you’ll stay where you are.
Which I think is sad. Because it’s wasted potential which we can measure in terms of less profits, income, freedom of time and enjoyment plus impact in the world and your community. It all depends on what you want from your business.
Going back to my flash of inspiration moment – it was watching my clients incorporate the insights from the day into their existing plans, that we’d previously built together, that reminded me that THE most powerful ingredient to scaling your MSP is having a plan that you stick to and refresh over time.
The hard bit is that this is easy to understand yet hard to implement consistently, like most fundamentals of life.
If this resonates with you then what could you do about it?